1972 Maserati Boomerang Video. Let’s take a ride…

Rare and unusual motor cars lead Bonhams inaugural sale at the Chantilly Arts & Elegance Concours d’Elegance, with the unique Maserati Boomerang sold for €3.3 million.

The only example of its kind, the Maserati Boomerang was the signature concept car of the 1970s. Designer Giorgetto Giugiaro used geometric shapes and ruler straight lines to create its angular appeal, ensuring the unusual Boomerang emerged from the decade to be one of the great style influences of the motoring industry. After intense bidding in the room and on the telephones, the Boomerang sold for €3,289,500. Elsewhere from Maserati, the 1968 Maserati Mexico 4.7-Litre Coupe sold for €646,300. Named in honour of Cooper-Maserati’s victory in the 1966 Mexican Grand Prix, the Maserati Mexico was unveiled at the 1966 Turin Motor Show to much fanfare.

The motor car offered however is no mere standard Mexico but a bespoke Frua creation, the most attractive of the three one-offs produced in the longstanding relationship between Maserati and car designer Pietro Frua. Retaining the general Mexico lines, but more sharply defined, the Frua Mexico in many ways recalls the Quattroporte. Restored to its initial light green paintwork, with original Bordeaux leather, the Mexico won the Best of Show award at the Maserati 100th Anniversary celebrations, and is the quintessential example of Maseratis Grand Touring excellence.

Further highlights include eight motor cars from the personal collection of French businessman and art collector, Alain Dominique Perrin. Most notable of the collection is a car steeped in French pop music history – the 1977 Mercedes 450 SEL 6.9 originally owned by famous French singer and composer, Claude François. Claude, or CloClo to his fans, was one of France’s biggest pop stars, with a legacy that remains today as he continues to be one of the country’s biggest-selling recording artists. Claude famously wrote and composed the original version of My Way, a song made internationally famous by Frank Sinatra. After intense bidding in the room, the 1977 Mercedes 450 SEL 6.9 sold for close on €100,000 to a private European buyer.

Philip Kantor, Bonhams European Head of Motor cars, said: “For a sale just in its first year, the Bonhams Chantilly Sale has achieved an excellent result, with a total €7.5 million achieved for the exclusive collection of just 28 cars. “Our first black-tie evening sale, the event was an elegant celebration of beautiful and rare motor cars, one that we hope to continue for years to come.”

James Knight, Bonhams Group Motoring Director added, “This auction is a welcome addition to our series of blue riband sales. We look forward to our sale at the Goodwood Revival next week and the very special single-owner sale in Denmark later this month.” Hosted in the grounds of Château de Chantilly, the Arts & Elegance event debuted in 2014, attracting a crowd of around 10,000 spectators, taking in the delights of the “Concours d’Elegance” competition for modern concept cars, and a superb “Concours d’Etat” for classic cars from around the world. The “Art & Elegance” event also plays host to fine art exhibitions, fashion shows, live music and various lifestyle exhibits, all on the grounds of the magnificent château”.

For further information on Bonhams motoring department, visit: https://www.bonhams.com/departments/MOT-CAR/

The “one of a kind” Maserati Boomerang offered at Bonhams Chantilly Sale

maserati-boomerang-concept-front-three-quarterConcept car degli anni 1970, la Maserati Boomerang era un prototipo diverso da qualsiasi cosa vista prima. Utilizzando forme geometriche e linee rette, il suo stile si impose fortemente al Salone di Torino del 1971. Ora la Boomerang è pronta ancora una volta a far parlare di sé alla Bonhams Chantilly Sale del 5 settembre prossimo.

maserati-boomerang_3La Boomerang fu esposta anche al Salone di Ginevra del 1972, questa volta trasformata in un veicolo completamente operativo. Sviluppata sul telaio della Maserati Bora, la Boomerang era dotata di un motore da 300 cavalli che la lanciava ad una velocità di 300 chilometri orari. Con il suo motore V8, prese il meglio della meccanica Maserati combinata con la genialità di Giorgetto Giugiaro. Questi elementi hanno creato un capolavoro unico nel suo genere.

Giugiaro fu scoperto dal Direttore Tecnico Fiat, Dante Giacosta, che, colpito dal lavoro dell’artista alla scuola d’arte, gli offrì la possibilità di unirsi allo staff dei designer Fiat. Nel 1959, quattro anni più tardi, all’età di 21 anni, al talentuoso Giugiaro fu offerto un posto da direttore del Design Centre Bertone, dove affinò la sua arte con la creazione di progetti per Aston Martin, Jaguar, Ferrari e Maserati.

Perfettamente funzionante, la Maserati Boomerang è in asta alla Bonhams Chantilly Sale, che si terrà il 5 settembre a Chantilly Arts & Elegance Richard Mille, in Francia. Per ulteriori informazioni, visita il sito Bonhams: http://www.bonhams.com/auctions/23127/

A signature concept car of the 1970s, the Maserati Boomerang was a one-off prototype unlike anything seen before. Using geometric shapes and ruler straight lines, its angular style made a strong statement at the 1971 Turin Motor Show. Now the Boomerang is set to cause a stir once again as a highlight lot of Bonhams 5 September Chantilly Sale.

Philip Kantor, Bonhams European Head of Motoring, said: “The Boomerang was the first car of its time to create such a strong, angular style statement. It’s considered by many to be one of the most remarkable designs of the 20th century and the ‘grandfather’ to the Volkswagen Golf Mk 1. The Boomerang has been shown at many world-class events including exhibitions and concours d’élégance such as Villa d’Este and Pebble Beach, and is now offered at Bonhams first ever sale in Chantilly.”

First unveiled at the 1971 Turin Motor show, the Boomerang was also exhibited at the 1972 Geneva Motor Show, this time transformed to a fully operational vehicle. Developed over the chassis of the Maserati Bora, the Boomerang boasted an impressive 300bhp, and a top speed of 300km/h. With the V8 engine, the Boomerang took the best of Maserati mechanics and combined it with the imagination of Giorgetto Giugiaro. These elements created a fully functional, one-of-a-kind masterpiece.

Giugiaro was discovered by Fiat Technical Director, Dante Giacosta, who, impressed by the artist’s work at art school, offered him a chance to join Fiat’s Styling Office. In 1959, four years later and at the age of 21, the talented Giugiaro was offered a position as manager of the Bertone Design Centre, where he honed his craft by creating designs for the likes of Aston Martin, Jaguar, Ferrari, and Maserati – this grounding later lead to the innovative design of the Maserati Boomerang.

Still in working order and fully road registered, the Maserati Boomerang is offered at Bonhams Chantilly Sale, taking place on 5 September at Chantilly Arts & Elegance Richard Mille, held in Chantilly, France. For further information, visit Bonhams website: http://www.bonhams.com/auctions/23127/